RSPH Blogs - Finances!

What Is an Emergency Fund? How Much Should You Actually Save? Before diving into stocks, bonds, or any other investment, there's one financial foundation worth building first: an emergency fund . What Is an Emergency Fund? An emergency fund is money set aside specifically to cover unexpected expenses or a sudden loss of income — a medical emergency, a job loss, an urgent home or car repair — without having to sell investments, rack up high-interest debt, or rely on someone else to bail you out. → Related: Why Is It Important for You to Be Rich? (#35) — financial resilience is a big part of why this matters. Why Not Just Invest That Money Instead? Investments — stocks, bonds, mutual funds — fluctuate in value, and some take time to convert back into usable cash. If your only savings are tied up in the share market and an emergency hits during a downturn, you could be forced to sell at a loss just to cover it. → Related: What Is the Share Market? (#2) , What Is Value Investing? (...

  This post contains affiliate links — if you click through and make a purchase, I may earn a small commission at no extra cost to you. What Is Digital Marketing? What's the Hype About? Digital Marketing has become one of the most talked-about topics of the past few years. It's a bit different from our usual finance-focused content, but it ties in more closely than you might expect. Here's what we'll cover: What is Digital Marketing? Key metrics and terms — CPC, CPM, CPA, CTR, and more Why Digital Marketing has become such a big deal What Is Digital Marketing? Digital Marketing is simply marketing conducted through digital channels — the tools and platforms businesses use to advertise and reach people online, rather than through traditional offline advertising. Key Digital Marketing Metrics, Explained CPC (Cost Per Click) A metric measuring how many people clicked on an ad, and the amount an advertiser pays the platform per click. CPC = Total Ad Spend ÷ Total Click...