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All You Need To Know About Blogging! (#70)

 



All You Need to Know About Blogging

Today, let's step slightly outside our usual finance focus and talk about something closely related to it: blogging itself.

Here's what we'll cover:

  1. What is blogging?
  2. How do you start?
  3. How do you get visitors (and why do they matter)?
  4. What about ranking on Google — indexing and all that?
  5. How do you actually earn from it?
  6. Some essential dos and don'ts

What Is Blogging?

What you're reading right now is a blog post — and writing it is exactly what "blogging" means. A blog website (like this one) is simply a site built around publishing a series of articles on an ongoing basis.

How Do You Start Blogging?

First, choose a platform. Options include Blogger, WordPress, Wix, and others — or you can build a custom-coded website if you'd prefer full control. Every platform has its own trade-offs, so it's worth researching a few before committing to one.

Then, choose a niche. This is simply the topic your blog will focus on — ideally something you genuinely know well and can consistently write about.

Once your platform and niche are set, you're ready to start publishing.

How Do You Get Visitors? (And Why Do They Matter?)

Here's an honest truth: as a brand-new blog, you likely won't get many views at first — no matter how good the content is. That's genuinely normal, and it happens to virtually every blogger. It takes time for Google to recognize your content's value, which is where SEO, indexing, social media promotion, and backlinks (guest blogging) all come in.

→ Related: Get More Traffic to Your Website Without Using Social Media(#65), Drive Traffic to Your Website With Social Media(#64)**

It can genuinely feel discouraging early on, watching for readers who aren't there yet. That's a normal part of the process, not a sign you're doing something wrong — building an audience for any kind of content takes real, sustained effort over time.

What About Ranking on Google? Indexing and All That

Ranking refers to where your article appears on the results page for a specific search term — the higher it ranks, the more likely people are to click on it, since most people click one of the first few results rather than scrolling deep into the page.

SEO (Search Engine Optimization) is the main lever for improving your ranking. One key part of SEO is backlinks — links to your site from other, relevant websites.

→ Related: What Is Digital Marketing? What's the Hype About?(#63) — covers SEO fundamentals in more depth.

Indexing is a separate but related step: after publishing a post, it usually won't show up on Google right away. To fix this, submit a sitemap through Google Search Console, which lets Google know your site exists and should be added to its crawl queue. From there, Google's crawler bots review your pages — checking for things like "noindex" tags, and following the links your site references and is referenced by (which is part of why internal linking matters for SEO too) — before deciding whether and where to index your content. This process can take anywhere from a few days to about a week.

How Do You Earn From Blogging?

Once you're getting a reasonable amount of daily traffic, a few common paths open up:

Google AdSense — displaying ads on your site and earning from clicks and impressions. Requires applying for and receiving AdSense approval first.

Affiliate Marketing — promoting other companies' products or services relevant to your niche, and earning a commission (sometimes recurring) when your readers purchase through your links.

These two are the most common revenue sources for content creators generally. Beyond them, options like writing and selling an e-book, or securing direct sponsorships, are also worth exploring as a blog grows.

Essential Dos and Don'ts of Blogging

Do:

  1. Keep your site easy to navigate — a clean, simple theme goes a long way.
  2. Post regularly — consistency helps signal to Google (and to readers) that your site is active and reliable.
  3. Build trust — through genuinely original content and credible backlinks, both of which help with ranking, traffic, and ultimately revenue.
  4. Actually do SEO — backlinks are one part of this, but it's worth treating as an ongoing practice, not a one-time task.

Don't:

  1. Never copy content from other websites. Beyond being the wrong thing to do, it risks a copyright strike and potentially having your site taken down entirely. Original content only.

Hopefully this gives you a solid overview of what blogging actually involves, start to finish. If you have questions, leave a comment and I'll do my best to help. Thanks for reading.

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